Coke Lets Viewers Pick Super Bowl 2013 Ad Ending


ABC News
Coca-Cola today became the first major advertiser to release its Super Bowl ad, launching a “gamified” campaign that invites viewers to choose the ending to its commercial. The soft drink company ...

Why Coke Is Ditching The Polar Bears For Its 2013 ...
Business Insider
Coca-Cola is ditching one of its most unexpectedly successful marketing endeavors of last year: The polar bears are getting the boot this Super Bowl. In addition to starring in Coke's in-game ads, the ...



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