Ford C-Max Preys On Weaker Member of Toyota Prius Family

Ford C-Max Tries To Prey On Weaker Member of Prius Family
Ford has launched a daring first TV-advertising campaign for its 2013 C-Max hybrid, aimed right at the Toyota Prius franchise. But it might be even more clever than it is daring. C-Max is Ford's all-new (to the U.S.) electrification nameplate. So it makes some sense on paper for Ford to attempt [...]

Ford targets Toyota Prius in new ads
The national ad campaign, which the Dearborn-based automaker launched Thursday, features the Italian ''La Linea'' character popularized in the U.S. in the 1970s and 80s.



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